At Trumani, one of our biggest focuses is your security and privacy. That’s why Pryl is such an intriguing proposition to me. Companies have for years profited substantially by capturing and leveraging or even selling our data. It’s our information, but we have very little recourse in what is visible to other companies and what is even visible to us as customers, or in the case of Facebook and other ‘free apps’, as products.

The beauty of Pyrl is that you can track spending from each retailer in one dashboard. With the app, you have the power to decide whether to allow companies that choose to comply with privacy standards engage with you and at what level.

A big part of the way we interact with the internet these days is about reasserting control as the end-user and as the consumer. Pyrl is helps us get closer to achieving that ideal.