Here at Trumani, we are ideas people. We have the best ideas. But we are averse to the leg work that comes with building a business from the idea. So we’ll open source them, and if you find one you like, you can run with it commission free. Just be sure to let us know how it goes. First up on the list of ideas is conflict diamonds.
Enter “conflict” in Google and auto-fill will propose “conflict free diamonds.” This concept is great for the 0.5% of people with a conscience, but we’re missing a huge business opportunity. The vast majority of people don’t want to think about where our diamonds come from and under what circumstances. Did you consider the teenager working in a sweatshop to make your discount dress or did you think only of the price? Exactly.
Look, many of the diamonds at your local jeweler come from conflict areas, but not all of them. There’s no telling the difference, and that’s a problem. We propose the Discount Diamond…Dore (TM), the Walmart of diamond stores, where you will find only conflict diamonds, some of which may still have a severed hand attached to them. Pay a little less to clean it off yourself. Now that’s a deal.